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Immersive LED Panels Tunnel Installation for Google 2025 Data & Analytics Summit at St. John's Terminal NYC

Custom 11.5' x 11.5' Three-Sided LED Experience with Yestech 3.9mm Panels and Seamless Content Integration

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Event Details

Event: Google 2025 Data & Analytics Summit
Venue: Google St. John's Terminal Headquarters
Location: 550 Washington Street, Hudson Square, New York, NY
Year: 2025
Production: EventStarts in collaboration with Halucinated Studios
Art Director: Nic Schefman
Services: Custom LED Tunnel Design, Video Processing Systems, Structural Engineering, Power Distribution, Technical Installation

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Project Overview

EventStarts partnered with Halucinated Studios to deliver an immersive LED tunnel installation for Google's 2025 Data & Analytics Summit at St. John's Terminal headquarters in Hudson Square, Manhattan. The installation created a striking "Consumer Journey" experience that greeted attendees from Netflix, Pfizer, Walgreens, and other Fortune 500 companies.

Google hired Halucinated Studios to design dynamic visual content featuring flying colors, motion graphics, and branded animations. EventStarts handled the technical execution: engineering, installing, and operating a seamless three-sided LED tunnel within the spatial constraints of Google's office environment, delivering a visually stunning installation that exceeded client expectations.

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Engineering Challenge: Seamless Integration in Limited Space

The Google St. John's Terminal office environment presented critical constraints requiring innovative engineering solutions.

Key Challenges:

• Limited physical space within existing office corridors without obstructing emergency egress or building systems
• Perfect alignment across three surfaces (two walls and ceiling) with zero visible gaps or color inconsistencies
• Custom truss system supporting 147 LED panels across 11.5' x 11.5' dimensions without permanent modifications

Solution:

EventStarts designed a custom ground-supported truss structure specifically engineered for the three-sided configuration. Careful calibration ensured perfect color matching and brightness consistency across all 147 Yestech 3.9mm panels, creating the flawless immersive environment that became the summit's centerpiece photo opportunity.

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Yestech 3.9mm LED Wall System

EventStarts deployed a comprehensive Yestech P3.9mm LED panel system configured in a custom three-sided tunnel.

LED Configuration:

• 147x Yestech P3.9mm LED wall tiles (500mm x 500mm panels)
• Additional spare panels for redundancy
• Custom three-sided tunnel: two walls + ceiling
• 11.5 feet x 11.5 feet tunnel dimensions
• Seamless panel alignment across all three surfaces
• Perfect color calibration and brightness balancing

The Yestech P3.9mm pixel pitch delivered crisp motion graphics and vibrant colors, ensuring Halucinated Studios' dynamic content displayed with exceptional clarity and visual impact.

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Redundant Video Processing and Control

EventStarts implemented redundant video distribution ensuring zero downtime throughout the multi-day summit.

Video Systems:

• Primary video processor with backup processor for complete redundancy
• Dual video signal feeds preventing single points of failure
• Synchronized playback across all three tunnel surfaces
• Seamless failover capability for uninterrupted operation
• Professional-grade distribution to 147 individual LED panels

The redundant architecture ensured that even in the unlikely event of primary processor failure, the backup system would seamlessly maintain the immersive experience.

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Custom Structural Engineering

EventStarts designed and fabricated a custom truss system specifically for the three-sided LED tunnel configuration.

Structural Components:

• Custom ground-supported truss framework
• Precision mounting systems for 147 LED panels
• Modular design for rapid assembly and disassembly
• No permanent modifications to Google office infrastructure
• Structural calculations supporting combined weight of panels, rigging, cabling, and video equipment
• Cable management systems integrated into truss structure
• Emergency egress compliance maintaining required clearances

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Technical Crew and Operations

EventStarts deployed experienced technical specialists for installation, calibration, and operation.

Technical Team:

• V1 and V2 video operators
• LED installation technicians
• Rigging specialists
• Video engineers
• Project manager coordinating with Halucinated Studios and Google

The crew worked in close collaboration with Halucinated Studios' content team, led by Art Director Nic Schefman, ensuring dynamic visuals displayed exactly as intended across the three-sided configuration. EventStarts additionally provided photography, videography, on-site social media posting, and full event recap services featuring speakers from Netflix, Pfizer, and Walgreens.

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Results

EventStarts successfully delivered a flawless immersive LED tunnel installation for Google's 2025 Data & Analytics Summit. The custom-engineered three-sided tunnel featuring 147 seamlessly integrated Yestech P3.9mm LED panels created a visually stunning Consumer Journey experience that exceeded client expectations.

The tunnel became an immediate photo opportunity favorite among Fortune 500 attendees, with redundant video systems ensuring zero downtime throughout the multi-day summit. The collaboration between EventStarts' technical expertise and Halucinated Studios' creative content production demonstrated seamless integration between engineering and artistry.

Google's trust in EventStarts to transform an abstract creative concept into a full-scale immersive experience highlights the company's capabilities in custom LED fabrication, video systems integration, and rapid deployment for high-profile corporate events in New York City's most prestigious venues.

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Services Related to This Project

EventStarts delivered custom LED tunnel installation for Google's 2025 Data & Analytics Summit at St. John's Terminal NYC, featuring 147 Yestech P3.9mm LED wall panels configured in an immersive 11.5-foot x 11.5-foot three-sided tunnel creating a seamless Consumer Journey experience. Our engineering team designed custom ground-supported truss systems achieving perfect panel alignment and flawless visual continuity despite limited office space constraints. We deployed redundant video processing systems with backup processors and dual video signal feeds ensuring zero downtime throughout the multi-day summit featuring speakers from Netflix, Pfizer, and Walgreens. EventStarts provided comprehensive technical crew including V1 and V2 video operators, LED installation technicians, rigging specialists, and video engineers. Our collaboration with Halucinated Studios and Art Director Nic Schefman ensured seamless integration between dynamic motion graphics content and technical infrastructure, with EventStarts handling content optimization, color calibration, and playback synchronization across all three tunnel surfaces. EventStarts additionally provided photography, videography, on-site social media posting, and full event recap services. From custom LED tunnel fabrication to immersive brand experiences at Google St. John's Terminal, EventStarts delivers innovative technical solutions for Fortune 500 corporate events, data analytics summits, and interactive installations at Manhattan's premier tech campuses and LEED Platinum office spaces.