Lexicon Branding was founded in 1982 with a single mission: To create extraordinary brand names. Names that get attention, names that generate interest, and names that tell the relevant consumer something new. Since 1982, our experiences of working with leading companies around the world—combined with our independence and our financial strength—have helped us to add research, positioning and trademark services and to build a global network of linguists that assist us in developing names that can travel the world. Today, with a staff of more than 20 professionals and offices in Sausalito, California and London, England, we provide clients with all the services and experience they need to develop, select and evaluate brand names. We routinely work with our clients to develop or refine value propositions and positioning platforms, develop communication objectives for the new name, and conduct both consumer research and trademark evaluations. Our creative process is comprehensive and is focused on the use of small creative teams combined with structural linguistics. We have completed more than 2,500 projects in categories as diverse as high technology to beverages. We have worked with clients in Canada, Japan, Taiwan, Singapore, England, Germany, Holland, France, Israel, Italy, and Finland. We spend 10 percent of our profits on Research & Development in the areas of consumer trends, consumer research technologies and linguistics. Our ongoing research in sound symbolism in the United States, Europe, Latin America and Asia has helped us to better understand the "universal language of branding”—essential to creating truly global trademarks. Our research techniques to evaluate the potential of words to deliver specific messages and metamorphose into a brand are the most innovative in the industry and based on a five-year R&D program.